Crusader Caravans launches first major TV campaign
Crusader Caravans has launched its largest national TV campaign ever, via Chocolate Studios, in a bid to increase brand awareness as the popularity of road-tripping hits an all-time high.
Coinciding with peak road-tripping season, the new campaign champions its 2025 range — which is comprised of five products with 30 model variations, including the featured XCountry Mad Max — and how it “stands out” from the competition.
It comes as the popularity of road-tripping has hit an all-time high in Australia, with data from Tourism Research Australia finding a record 859,000 caravans and camper vans are registered across the country.
The research also found that in 2023, Aussies took 15.3 million caravan and camper van trips.
Founder and CEO of Crusader Caravans, Serge Valentino, said he couldn’t be happier with how Chocolate Studios brought the brand’s core values to life on the small screen.
“The imagery is stunning and really captures Crusader’s commitment to being best-in-class for innovation, construction materials, build quality and value,” he said.
“While the Crusader brand is often the choice of experienced caravanners well versed on the differences among the various brands, we are hopeful the ads will deliver a boost to the awareness of the brand among those new to caravanning.
“Crusader has never embarked on any national TV ad campaign this big, so this is a real testament to the solid growth of the business.”
Chocolate Studios’ founder and managing director, Dave Ellis, said it was a privilege helping the proudly Aussie brand launch its first major TV campaign.
“The thing that has struck us from the start of our working relationship with the Crusader team is their genuine passion, pride and care factor for what they do – as well as an unmatched attention for detail – and we wanted this to shine through in the ads,” he explained.
“The ads capture the essence of adventure with the best companion: a Crusader Caravan; and the high-end living, dining and sleeping areas that are worthy of a Home Beautiful spread!”
The campaign is live via FTA TV, YouTube, and Facebook.
Credits:
Client: Crusader Caravans
Creative and production: Chocolate Studios
Director: Sean Dove
Producer: Isabelle Tomas
DOP: Oliver Manton
Marketing: Ana Maria Osorio and Allison Caruk
PR agency: Soda Communications
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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