Crusader Caravans launches first major TV campaign

Crusader Caravans has launched its largest national TV campaign ever, via Chocolate Studios, in a bid to increase brand awareness as the popularity of road-tripping hits an all-time high.

Coinciding with peak road-tripping season, the new campaign champions its 2025 range — which is comprised of five products with 30 model variations, including the featured XCountry Mad Max — and how it “stands out” from the competition.

It comes as the popularity of road-tripping has hit an all-time high in Australia, with data from Tourism Research Australia finding a record 859,000 caravans and camper vans are registered across the country.

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