Ooh Media plans to use Junkee Media content on its outdoor screens

June 26, 2016 1:02

Ooh Media plans to start using Junkee Media content across its digital billboards as it looks to create more compelling content for its screens and “give something back” to audiences.

On Friday Ooh surprised many by announcing it had paid $11m to acquire 85% of Junkee Media, which specialises in targeting millennials through sites such as Junkeee, inthemix, FasterLouder and native content platforms AWOL and The Cusp, valuing the business at $15m.

Cook told Mumbrella it was the culmination of the digital content strategy Ooh embarked upon two years ago with the acquisition of Q-view, Hijacked.com.au and Shortpress.com.au.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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