Olympics on ice: The media buyers take on Seven’s second games in a year
Ahead of the Beijing Winter Olympics launching this week on Seven, Mumbrella’s Calum Jaspan spoke with Chris Walton, Natasha Pelly, Craig Cooper, and Anthony O’Callaghan to get an insight into what we might see on screen this time around.
After the success of Seven’s Summer Olympics coverage last year, the network kicks off its Beijing Winter Olympics follow-up this evening. In the meantime, we still await the official confirmation of Seven’s Paris 2024 broadcast deal.
While Australia joined several countries including the United States in a diplomatic boycott of the event, our athletes will still be there gunning for gold. To get an idea of how Seven will cover its second games in nine months, Mumbrella asked a few media buyers to give their take on what is to come, if we can expect any differences or more of the same from the network.
What to look out for/what is exciting about this year’s Winter Olympics coverage on 7?
