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OMA launches school mapping tool to prevent promotion of alcohol to minors

October 29, 2018 5:19

The Outdoor Media Association (OMA) will switch on a tool to ensure advertisements related to products like alcohol do not appear near primary and secondary schools.

Measurement of Outdoor Visibility and Exposure (MOVE)’s newest tool compares the GPS location of an outdoor sign with PSMA data to ensure all campaigns within 150 metres of a school are 100% compliant and brand safe.

The new tool is being presented to brands and agencies

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Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics
Charmaine Moldrich Move OMA
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