OMD installs new head of direct as Bentall returns to the UK

Kim Hamilton’s position at OMD is effective immediately

OMD has appointed a new head of direct with Tristan Bentall departing for the UK and Optus’ former head of families segment Kim Hamilton moving into the role.

Bentall only joined OMD from Initiative UK in October, replacing Sabino Petruccelli, who was with the agency for six years.

Hamilton’s experience in direct acquisition and marketing communications includes roles at Westpac New Zealand and seven years at Optus where she managed direct acquisition business and all cross sell communications.