Rankings recount: OMD pips EssenceMediacom after review

OMD has leapfrogged EssenceMediacom to claim the top spot in Recma’s latest Australian media agency rankings, following a review requested by Omnicom Media Group (OMG).

Figures seen by Mumbrella show OMD’s score rose two points, from 20 to 22, overtaking EssenceMediacom on 21. On the holding company side, OMG’s review lifted its score six points, from 36 to 42, putting it in joint second with Publicis, behind WPP, which retains the top spot.

The correction follows Omnicom flagging that Recma’s original Qualitative Domestic Report “didn’t accurately reflect [OMG’s] market position,” which had placed it third behind WPP and Publicis.