Telstra leans back into ‘wherever we go’ campaign
A 'man' strums a banjo while a wind turbine is placed behind him
Telstra has invested in a new integrated campaign to kick off the next phase of its “wherever we go” platform.
Developed and executed by its bespoke creative agency +61 with Bear Meets Eagle on Fire , the “Together builds better” campaign is designed to reposition Telstra as the preferred telco partner for government and enterprise.
Its 30-second hero film, created with film and experience design studio Nexus Studios and animator Johnny Kelly, takes viewers into a Playschool-esque diorama where several people place down infrastructure to create a fully developed, functional world.
