Omnicom brings BBDO, DDB, TBWA and the Advertising Collective under one umbrella
Omnicom will fold its creative agency networks BBDO, DDB, TBWA, and the Advertising Collective into Omnicom Advertising Group.
OAG will be led by Troy Ruhanen as global CEO, Deepthi Prakash as chief operating officer and Denis Streiff as global CFO.
John Wren, chairman and CEO of Omnicom said: “Clients want best-in-class talent, innovation and seamless delivery of creative services around the globe. OAG will deliver on that promise while allowing our agency cultures to remain strong and evolve through shared investments and best practices.
I’d be calling recruiters if I was anyone within those businesses. This is going to be an absolute bloodbath.
BBDODDBTBWA sounds like something Wayne Carey would say to a girl in a nightclub.
Are they folding?
The Omnicom press release reads more as a leadership alignment with a note on “[retaining each agency brand’s] unique brand, culture and people.”
Don’t know if that classifies as a fold… although, judging by what happened in Canada, a full consolidation somewhere down the line can’t be ruled out!
I can see more redundancies in the near future…
TDDBBDOWA OmniCollective
Or just TBD?
Can’t wait for the new consolidated agency name “BBDODDBTBWA & Partners” can you imagine the new email addresses?
For brand guardians, it’s not a good look is it.
Is see growth for the three networks ahead. Troy and his teams are the real deal, with a track record of growing agencies.