QMS smashes Olympic coverage via its Paris 2024 Digital Screen Network

August 28, 2024 9:25

Digital outdoor media organisation and outdoor media partner of the Australian Paralympic and Olympic Teams, QMS, smashed its Paris Olympics 2024 coverage, delivering over “40,000 pieces of content” during the Olympic Games.

The company uncovered that its Paris 2024 Digital Screen Network displayed a significant amount of content covering medal moments, medal tally updates, breaking news and what to watch pieces in real time. The network also hosted brand advertisements from Patties Food Group, Allianz and Woolworths in relation to the Olympics.

The network’s coverage outlet is extensive, encapsulating Sydney city’s street furniture ecosystem, the Gold Coast’s street furniture offerings, QMS’s large-format, digital billboards, Canberra Airport and The Convenience Network.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.