Omnicom’s Flywheel establishes stronger presence in Australia with senior leadership appointments

December 4, 2024 9:21

Omnicom Media Group’s (OMG) Flywheel has expanded its Australian leadership team in an effort to grow its local presence.

The cloud-based global digital commerce agency has named Mohammad Heidari Far as its new Australian managing director, and Elise Luu as ecommerce director.

With operations in the Americas, Europe, and APAC, Flywheel is described as a data and AI-powered commerce solution. It ranges from self-service software to full-service management of digital commerce operations across more than 400 digital marketplaces, including nine of the 10 top global marketplaces.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.