Innocean Australia hires ex-cummins&partners national ECD for creative leader role

Innocean Australia has announced that it has hired Brendan Willenberg to serve as its executive creative director (ECD).

An award-winning creative with a career spanning more than 20 years, Willenberg’s career began as a copywriter at creative solutions organisation, McCann, in late 2006. In 2012, the EXPANSIONS East FM radio show host moved to Clemenger BBDO where he worked for over a decade before leaving the creative agency in July 2022 as its ECD.

After Clemenger BBDO, Willenberg spent time at creative agency AW – which, at the time, was known as Archibald Williams – as its creative partner and ECD. Prior to his new Innocean gig, Willienberg filled the ECD position at full-service agency cummins&partners for approximately 10 months.

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