The One Centre create brand content campaign for luxury superyacht Murcielago
Luxury superyacht Murcielago is promoting its charter on the Caribbean, Mediterranean and South Pacific with a brand content campaign created by The One Centre.
The campaign is hosted on a website which features an online film series and an interactive ‘experience tracker’ thats maps in real-time each journey with shots and statistics.
Launched first is ‘The Cuban Experience’, a short film which chart’s a Murcielago’s trip from Miami to Havana via the Bahamas. It ends with the tagline ‘Fly Murcielago – Where luxury meets velocity’.
