One in five Australians makes impulse purchase on social media for the aesthetic: Finder
Two in five (40%) Australians have made an impulse purchase of a product they saw on social media, and almost one in three (28%) regretted it, according to research by Finder Australia.
A national survey revealed that there are a variety of reasons behind an impulse purchase on social media.
The majority of those who made a spontaneous purchase did so because it seemed like something they’d use (56%), while 24% purchased an item to keep up with trends or friends.
