One TV show, 20 providers
In this guest post, AdStream boss Peter Miller warns that its not just content that’s fragmenting – content providers are too
Reading of Fetch TV’s game-breaking deal with Optus gave me a slight headache. Or is that Optus’ game-breaking deal with Fetch TV?
TV is just going wild isn’t it? It’s hard to keep up even when you’re planning on keeping up.
Most people don’t know that LG have produced a smart fridge with a TV in the door. This is good news for everyone. You’ll never be far from a beer, and you’ll never miss you favourite ads whilst fetching one.
Great post Peter!
I recently attended the TV Show Australia conference and the future opportunities / challenges in TV (video-based content might be a better descriptor) driven by technology are mind-blowing. Talk about trying to drink from a fire-hose on full!
Still, it’s what makes this industry such fun to be a part of, even after 25+ years, isn’t it?
When drowning in choice I also think people use the easiest, most familiar option, even if it’s less quality/ more expensive which is why the FTA’s/ Pay Tv still have some life in them.
However considering uptil the introduction of pay tv 15 years ago, the only real advancement before that was colour – the last five years has definitely been a fast moving game in TV.
I rarely watch ‘ordinary” TV except when I am in hotels.
For example in Bali I was very taken with the Asian Food Channel. . . Yum.
If I was going to take out a Pay-subscription in the future, I would make sure that was one of the available channels either as part of a package or an add-on to one.
It is a shame you can’t build your own preference package.
ITVdigital used to offer this in the UK back in the day.
Now the onus is on me to find a provider who has it..
Set-top boxes, TBoxes, XBoxes all only talk to one thing – a signal either terrestrially through a wire or xtraterrestrially through a satellite connection.
IPTV will be useful only when the NBN rollout allows me to watch what I want when I want without any more propriety hardware or long term contracts.
So I am now going to prepare a business plan for the next government handout to those in the community when they all need to be connected to the NBN.
Well you need some sort of screen at least.
If you are prepared to watch TV programmes retrospectively on dvd/ iplayer/youtube type thingies. . . you don’t need a contract or incoming signal hardware.
You don’t even need an address.