One voice, two social media strategies
As of today News Corp has two new local head honchos – chairman Michael Miller or CEO Peter Tonagh. And it’s already been called into question which one is really in charge.
Things weren’t made any clearer by their first public announcement which issued a joint statement from the pair about Campbell Reid’s new role as chief spin doctor.
But Dr Mumbo wonders if their fate will be decided by their differing approaches to their social media strategies, or who can get the most follows across their profiles.
Today both men launched brand new Facebook pages:
