One year on at GroupM: Clarity in the agency lineup, embracing Buchanan’s chaos and cautious optimism
A year into one of the biggest roles in the Australian advertising industry, CEO of GroupM Aimee Buchanan and her latest executive hire, Mindshare’s Maria Grivas, join Calum Jaspan to chat about the future focus of Mindshare, reshaping the group after some big changes, transparency, a cautiously optimistic approach to 2023 and Christmas parties.
Onboarding in November 2021, Aimee Buchanan’s first year at GroupM has seen two agency mergers and a completely reshuffled executive leadership team.
“It’s been awesome,” she says on this week’s Mumbrellacast. “The way I’m saying it is there’s a lot to do, but we’re having a lot of fun doing it and I think a big part of that has been rebuilding the team.”
“I think with people such as Maria [Grivas] coming in, Scott Laird coming in, Pat [Crowley] stepping into the EssenceMediacom role, PV [Peter Vogel] holding the reins firmly on Wavemaker, it’s just been a cracking year to get to know that executive team and build the team.”
