Online advertising’s trust issues have ‘blackened the entire industry’, says PwC’s Brownlow
PwC partner Megan Brownlow has warned audiences about the trust issues that plague online advertising, claiming they have “blackened the entire industry”.
Speaking during her presentation of PwC’s Outlook report at Mumbrella360, Brownlow said: “If you think about the problems that we’ve been having over the last couple of years, they are all about trust.
“Internet advertising having low viewability, brand safety issues, fraud issues – that’s really blackened the entire industry.”
“If you reduce the number of ads you make loading easier, and you make the costs lower for consumers both in time and data. This means they are less likely to install ad blockers, which is ultimately the death spiral the industry wants to avoid.”
-If only someone said this five years ago!…oh wait they did.
Ever wonder what might have happened to the city of Troy had people listened to Hector when he suggested they might be better of not bringing that big wooden Greek horse inside their gates?
We were having the scarcity discussion back in 2006, when most of the inventory was transparent. Anyone remember the top 5?
Agree with the comment above. This makes PwC look behind the times. Still just a slow moving numbers firm.
“Whatever it is, I’m afraid of Greeks, even those bearing gifts.”
This report and Megan’s address is the highlight of the year. Always fascinating.
And keep an eye on that booming video games industry.. #KillingIt