Online consumers still prefer desktops for internet purchases, says Adobe
Online consumers are shifting to mobile but still prefer their desktop computers for making online purchases Adobe’s ‘Best of the Best’ report has found.
The report analysed over a hundred billion data points collected during 2016 and found the best online marketers were widening their lead over the rest of the pack while consumers are changing their browsing habits as they shift to smartphones.
“We know consumers are coming in on a smartphone more often but what we’re seeing is almost every single country is seeing a decrease in visit rates on smartphones,” Becky Tasker, Adobe Digital Insight’s senior managing analyst, told Mumbrella.
