Online news sees new challenger with arrival of The New Daily
Australia’s online media landscape today sees the launch of The New Daily, a general news website funded by Australia’s major superannuation funds.
The New Daily will be run by former Herald Sun editor Bruce Guthrie, who is the website’s editorial director and former online editor of The Age Daniel Sankay, who had been rumoured to joining an Australian version of The Huffington Post.
“The important thing about The New Daily is that this is a digital only product,” said Guthrie, “most other sites out there have been something else before they were digital.”
This is a mashup of cheap content. Nothing more. It is extremely provocative of the ABC to provide content against which there will be ads. Also wondering how the people who pay AAP bills (News and Fairfax) are feeling about the content in here.
Forecast: a short run.
Industry super funds launching an online news website with some sort of agreement with the ABC while the Liberal Party is in government – this is going to get very interesting indeed.
Embedded ads on a java-ridden aggregater
Back to the loch with you nessie.
Being a member of AustralianSuper, I want to know why my super contributions are being spent on this.
Just checked out the mobile site. Looks great. Much better than the majors. It also came up with a neat little pop-up showing how to add it to the home screen when I first opened it. Good job so far
The Global Mail, The Daily Review, The New Daily. ….. why so many generic sounding names? I see they’ve got Vizard writing about tv. Only a couple of years till his 10 year ban on directing a company ends.
Wow, sounds like you might be a little too concerned about News and Fairfax’s bills. Surely the landscape is big enough for another independent player? And while AAP and ABC will bulk it out it seems like there’ll be plenty of exclusive content as well – there are twelve journos on the payroll and many more paid-up contributors. Rodney Hogg’s Ashes article today, for example, was a hoot. (http://thenewdaily.com.au/spor.....odney-hogg) More power to their keyboards!
Well done Bruce. I hope it works.
Bruce, if you’re listening change the fonts quick smart! The body text font is awful to read on a computer screen. Apart from that, good luck – the more news sources the better.
Great news if they’re going to employ journalists, set an agenda and do original stuff (not just rehash news feeds or OS content.)
“When we started we sat down and thought what do you need on an online news website, we felt video was important and that the site should be able to move and speak.” – With such innovative ideas as video, the daily is SURE to be a success!
So, is this a content marketing effort by these super funds, or is this site trying to earn advertising revenue in the tradition of Web 1.0?
““I set up The Age’s website in 1996 and I relaunched the Herald Sun’s website in 2007 and I can tell you those websites were created with a print mindset,” said Guthrie.” That’s BS, Bruce. In 2006 (not 2007) it was News Interactive that relaunched the Herald Sun website, not you.
So it’s news.com.au, (or reddit.com/r/australia and /r/news) but run by a different company? Fantastic.
An Adelaide newspaper has been doing this for some time now and they have horizontal scrolls. check them out at – http://indaily.com.au/
‘So, is this a content marketing effort by these super funds, or is this site trying to earn advertising revenue in the tradition of Web 1.0?’ – exactly what I was wondering. If the banner ads stay with superannuation promos then we’ll know it’s the former.
I don’t know where to start with the conflict of interest when it comes to a super funded red site, pitched at super clients talking about news items like … Super. Fuck me.
How long can it remain the New Daily before it’s no longer new?
Amusing that the chairman says it wont say much about politics or IR and will not run any naughty stories about super. Wont take add from industry fund competitors. Hilarious that the meaa super fund chair is a director too. This may well be the most embarrassing project of the decade.
Being run by decent journalists. I forecast a long run. Well done Bruce for getting it together. I ve just signed up
Yesterday at the Climate Action march, people were invited, by Ian Dunlop, a former Coal industry exec, to ensure they take action at all levels, in our personal lives as well as our business and our investments – ‘are you investing in companies related to fracking or CSG, you do? well please I’d like to move my funds into something that doesn’t’
Media can make money, even on line, as everyone realises that most of Twitter and FAcebook is full of people just flicking through mainstream media stories with a bit of a comment … I think investing in media would be fine – Super funds invest in MUCH worse!
If the investment in this venture by Australian Super is coming from members admin fees ($1.50 a member) does that mean there were surplus funds to use. If so why is it being invested in a venture that is not expected to make a return for 3 to 5 years?
Why if there funds available are they not being put into an investment with more certainty of return?