Health.com.au pokes fun at rivals in new ‘Uncomplexicate’ brand campaign

Health.com.au has launched a brand campaign poking fun at the complexity of the system.

Created by production house The Sweet Shop, ‘Uncomplexicate’ introduces Darius The Protector, a sword-wielding warrior from the middle-ages as part of a private health insurance policy. He is used to explain how complicated many private health insurance products are.

Andy Sheats chief executive officer of health.com.au said: ” With ‘uncomplexicate’ our intent is to highlight just how hard it can be to make sense of all the health insurance policies available. It shouldn’t require navigating lots of asterisks, fine print and paperwork. That’s why health.com.au exists because, like most people out there, we too struggled to make sense of it all and set out to find a better, simpler way for all.