Why are online stores becoming pro-technology and anti-people?

As a human first and consumer second I associate brands with the positive emotional experiences I’ve encountered with them first and the transactional experience comes second.

I’m sure I’m not Robinson Crusoe in that regard, so while many online stores are already technology rich, do they put the customer first by anticipating their emotions and personalising their experience, whilst still fulfilling their needs?

The reason Australians are increasingly shopping online is because it’s convenient and being able to do it on their mobile whenever they want makes it even more attractive.

In fact, smartphones accounted for 45.1% of web-shopping traffic in the first quarter of this year, edging out computers at 45%. Not having to schlepp to the store, find a parking space and negotiate our way through thousands of other shoppers is a pain.