oOh Media appoints Hivestack as programmatically traded inventory hits market

Kalila Welch

April 17, 2023 9:55

oOh Media has appointed Hivestack as a Supply-Side Platform (SSP) partner as it prepares to roll out the new programmatically traded inventory announced at its 2023 Outfront.

The ad tech company will work alongside oOh Media’s existing SSP provider, Vistar Media, with the combined market coverage of both providers to support oOh Media’s programmatic growth.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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