oOh!Media Outfront 2023: Move into retailer media market, cements 3D Anamorphic dominance, expands programmatic

October 27, 2022 4:00

oOh!media has today unveiled a major move into the retailer media market with the launch of reooh, an end-to-end out-of-home (OOH) offering for retailers to fast-track growth in the accelerating retail media marketplace.

With PwC predicting retail media spending will hit $2 billion annually by 2025, reooh is a new business division leveraging oOh!’s scale and capabilities as one of Australia’s biggest OOH retail media companies.

Launched at oOh!’s Outfront, reooh is a turnkey digital OOH solution enabling major retailers to build their own in-store digital OOH networks to both promote their own products and services to customers and drive new revenues as part of a wider retail media proposition.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

3D Anamorphic offering Binge Cathy O'Connor Disney Neil Ackland oOh oOh!MEdia oOh!Media Upfront 2023 out of home Programmatic trading expansion reooh retailer media market