Ooh Media launches The Upsider platform after Junkee acquisition

August 16, 2017 11:03

Ooh media has launched its first major content play little more than a year after the acquisition of Junkee Media, using its lobby, lift and cafe-based screens to promote its new site, The Upsider.

The Upsider will focus on food, fashion, lifestyle and travel

Aimed at upwardly mobile professionals, the new platform will be focused on four content verticals including food, fashion, lifestyle and travel and will offer bite-sized pieces of content appearing on screens in lifts and in building lobbies to drive readers to The Upside website where the content will be extended into long form.

Adam Cadwallader, group director of Locate at Ooh, said the deal to acquire Junkee last year opened the opportunity for the network to move beyond ads to a more engaging format he hoped would bring consumers in to The Upside universe.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Adam Cadwallader junkee Lisa Omagari Ooh Media Sharnee Rawson The Upsider Tim Duggan

1 COMMENTS

More of the same 17 Aug 17

So they’ve created a vanilla content hub to attract luxury brands that won’t touch Junkee? This is not about creating good content. It’s about creating a website full of paid articles – we don’t need more “5 luxury cars you can’t afford’ rubbish circulating our feeds. Ooh! should create a site that actually ads value to the reader, not just their bottom line.

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