Ooh Media utilises ‘audience-led’ targeting in SFI Health campaign
Ooh Media has introduced a new initiative called Better Ways To Buy, a new approach to out-of-home targeting with an audience-led approach at its core.
The new targeting approach has been used in a recent campaign, which assisted natural healthcare company SFI Health achieve a 28% jump in sales for its Flordis KeenMind product, according to Ooh Media.
The campaign ran exclusively across the Ooh Media Enterprise network over four weeks in March, aimed at professionals across major CBDs in Australia, and designed to drive interest in Flordis KeenMind.
