oOh!media wins long-term contract for Melbourne Metro Tunnel
OOh!media has won the long-term contract for Melbourne’s five new Metro Tunnel stations, which will “feature unique character to inspire both Melburnians and visitors”.
The contract was awarded by Cross Yarra Partnership, a consortium comprising investors Capella Capital (Lendlease), John Holland, Bouygues and John Laing.
OOh!media will manage the fully digital small and large format out of home network, including installation, operation, maintenance and advertising services.
The Metro Tunnel is set to open next year, and will complement oOh!’s existing rail portfolio in Melbourne, following the extension of its 17-year partnership with Victoria’s Department of Transport and Planning, for the long-term renewal of Australia’s largest single street furniture contract incorporating approximately 5,000 bus shelters within the CBD and across Greater Melbourne.
Aoife Kealy, director, commercial development and services at Cross Yarra Partnership, said: “The Metro Tunnel is set to transform public transport in Melbourne.
“We are excited to appoint oOh!media, whose innovative approach to managing Out of Home advertising makes them the ideal partner to engage and reach the thousands of daily passengers using the new stations.”
Robbie Dery, oOh! chief commercial operating officer added: “Winning the Metro Tunnel contract reflects oOh!’s commitment to investing in strategically important and valuable out of home opportunities that connect advertisers with audiences in dynamic, urban environments.
“With the expansion of our rail network in Melbourne, and Sydney’s Metro, brands can target high value premium audiences at scale across Australia’s two busiest capital cities.”
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