OOh’s Cathy O’Connor says flat results already in ‘rear-vision mirror’ as company looks to future

As advertisers tighten their once-lavish television and radio spend during a down economy, the out-of-home market is booming, now attracting 15% of all agency spend – a record likely to continue to be broken, as the format comes of digital age.

Unfortunately, this wasn’t reflected in oOh! media’s first-half results revealed on Monday, which saw revenue slip 3%, and a 11% drop in net profits – both of which took a hit due to the loss of the Vicinity shopping centres contract, which saw oOh! market share in the sector take a hit.

Cathy O’Connor, CEO of oOh! media, spoke to Mumbrella after the results were released to the market. As she explains, all eyes are on the company’s bright future.