Op ed: What to expect in the world of research in 2021
After one of the most unparalleled and unpredictable years in recent history, Toluna’s Sej Patel outlines key market research trends for 2021.
The only constant for brands now is change. And while the COVID-19 pandemic continues to create disruption across the board, we expect to see businesses continue to move at breakneck speed throughout 2021.
Real-time Data
This increased pace of business is driving the need for agility and speed to action, meaning that quick, data driven decisions need to be made in order for brands to have a voice. Market research powered by new advancements in technology focused on agility and real-time data collection will be key – because if brands are unable to get data in a timely manner, they’re going to miss keeping consumers front and centre of their decisions.
