Open Colleges appoints The Monkeys as lead creative
Open Colleges has appointed The Monkeys as its lead creative agency.
The agency’s first piece of work for the online learning business launches this week, with a message to prospective students – ‘Everything could happen’.
Open Colleges fills the hole in The Monkey’s client list left by the University of Sydney, which shifted its creative to M&C Saatchi in January. It is also the latest in a series of account wins for the agency, beginning with Drink Wise in December last year, and including the Australian Grand Prix Corporation, Tourism Western Australia and Rebel.
Message to agencies:
I so wish agencies wouldn’t present manifesto’s when pitching for the business as the clients simply cannot resist making them into the final TVC’s.
Message to Open Uni’s:
Manifesto’s are done to bring the strategy to life and are not ads. So your commercial ends up looking like every other ‘manifesto ad’ out there. It’s not different or unique and I yawn every time I see them.
PS: at least it’s better than the wobbly-headed girl in your current ads.