DDB Melbourne’s new Open Universities campaign features childlike dreams

Open Universities Australia has kicked off a new campaign promoting its online courses with a theme of allowing students to dream again about what their futures hold for them, just like they did when they were children.

The campaign from DDB Melbourne, which features a collection of adults who appear to be more like school children, encapsulates that idea and sees the cast confide their dreams for the future to a class photographer. The commercial ends with the tagline ‘your best days are ahead of you’.

https://www.youtube.com/watch?v=XFBOjXFI8Qg

DDB executive creative director Darren Spiller said in a statement: “There’s a lot of truth in the old adage, today is the first day of the rest of your life. But it’s often difficult to have boundless faith in the future you’re headed for. Especially as you get older and ‘wiser’, and leave many of your hopes behind along the way. But with Open Universities Australia’s huge range of online learning courses, you can get back in control of your own destiny.”