Operation Boomerang ready to launch as Australia Day Lamb campaign looms

January 5, 2016 11:22

The build up to the Australia Day Lamb campaign has begun with agency The Monkeys releasing a trailer teasing this year’s version of the ad Operation Boomerang.

https://www.youtube.com/watch?v=I9yI0JlJE8o

Meat & Livestock Australia’s Australia Day efforts have become one of the most anticipated ads of the year after BMF established the standard in 2007 with its Sam Keckovich ad which stated that eating anything but lamb on Australia Day was “unAustralian”.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Nic 6 Jan 16

looks like an ad for Border Force

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Operation Boomerang ready to launch as Australia Day Lamb campaign looms

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