Captain Risky’s performance is outstripping aliens and French girl says Budget Direct

January 5, 2016 10:33

Budget Direct’s Captain Risky is far outstripping the performance of it’s previous campaigns and has become iconic for the brand, according to its marketing director.

The insurer debuted the latest epic by 303Lowe over the weekend, a year after introducing the character, with the bearded stuntman taking on the challenge of a double-helix jump, only for the ad to reveal the stadium spectacular was just a dream.

“He has been a huge success for us,” said director of marketing and digital Jonathan Kerr.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics