OPI champions women breaking gender stereotypes in digital campaign for IWD
Nail care brand OPI has partnered with three influential women who are challenging outdated gender stereotypes in a new campaign for International Women’s Day produced in collaboration with 35 Degrees North and The Woodshed.
The ‘my colour’ campaign is encapsulated in a content series directed by Justine Moyle that features Collingwood AFLW star Sabrina Frederick, LGBTQIA+ advocate and model Riley Minford and sustainable olive farmer Sam Meron.
The campaign is built around the concept of colour as a representation of self, with each woman speaking to how they relate to their chosen OPI colour.
