Oporto plays on stereotypes to show that its burgers ‘bite back’
Burger chain Oporto has launched a new campaign which plays on the stereotypical traits of Bondi, South Yarra and Canberra residents.
Using the slogan “The Bondi Burger Bites Back” at the bottom of each ad, the campaign, created by Host, features punch lines including: “We’d call it the South Yarra Burger, but our breasts are real”.
This work is tasteless. Tacky. And terrible.
Like the food?
I think this campaign is fantastic, but I can just imagine the backlash it’s going to receive. Considering Myer had to remove Katy Perry saying “let’s go chase some koalas”, I predict people will say that this ad is sexist, and that women “shouldn’t be ashamed of getting breast augmentations” or something.
People are offended by absolutely everything these days, and advertisers have to be so careful!
Such a shame, because this campaign is witty and so much fun!
A few years ago Oporto had a radio ad set in a Proctologist’s Office. It was reasonably graphic and since then every time I see one I think of the ad and can’t eat there. It’s a shame because I actually went a few times when they first opened up in Melbourne and they were not terrible.
Billy was that an ad? I thought it was a product demonstration of how they source ingredients.
Australia’s most iconic burger. Lol.
Times must be hard for the company to stoop to this. The staff must shudder to think what kind of customers it can be expected to attract.
I can’t tell whether it’s the copy I find jarring or the concept. Or both. Yep I think it’s both. The lines seem derisive and a bit hackneyed… kick not a kickback. Not saying I could do any better, just that I’d have trouble doing much worse.