Oporto targets late-night cravings with new campaign and menu
Oporto's "Night Mode"
Portuguese-inspired fast-food chain Oporto has debuted a campaign and menu designed for Gen-Z’s late-night cravings, via Connecting Plots’ A Glo.
The outlet’s “Night Mode” campaign aims to reposition late-night eating as an enjoyable experience. When 9pm hits, Oporto effectively rebrands itself as a night-time destination for food, changing its logo to showcase a moon rather than its signature sun. The logo change plays out across the outlet’s app and in-store assets.
At the same time, the campaign is making use of creator-led content that spotlights “different ‘Night Mode’ personas”, such as gamers, students and party-goers.
