Opportunities for agencies to win business falls 11% in last quarter

The opportunities for Australia’s agencies to win new business fell by 11% in the last quarter, according to figures from The Agency Register.

Peter McDonald, MD of The Agency Register, noted that over the past five months new business had ‘cooled down’ after a busy previous quarter.

The number of brand moves, or ‘chances of winning’, fell from January to August. Retail, alcoholic beverages and consumer goods were the most active categories, with smaller projects rather than big brand moves dominating the new business scene.

Number of brand moves in Sydney and Melbourne, last quarter (moving annual total)