‘Opportunities for brands to step up’: We Are Social’s Think Forward 2025 report unearths internet trends for marketers

Social-centric creative agency, We Are Social, has revealed the five major trends that are defining how marketing decision-makers are engaging with the internet, via its Think Forward 2025: The Liveable Web report.

Put together by the agency’s Cultural Insights team, with survey responses from 500 marketing decision-makers based across the world, the Think Forward report found that people are rejecting “more” culture – a need to produce more content, create more unrealistic goals, engage in “faster trend cycles”, etc. – in order to identify “new modes of joy online”.

The findings also found an overall backlash against “a treadmill of micro-trends, notifications and noise online”.