OPR and Ikon target the painful process of expense tracking in campaign for Cabcharge
WPP AUNZ agencies, OPR and Ikon, have launched a campaign for Cabcharge Payments Australia in correspondence with its new Digital Fastcard for frequent business travellers.
The campaign positions the Fastcard as the solution to the painful process of tracking business expenses. To counter the monthly data entry and paper receipts, Fastcard can store Cabcharge payments in a mobile wallet.
OPR worked on the strategy, creative, customer journey mapping and sales enablement, whilst Ikon executed the paid media approach across search, programmatic and LinkedIn channels.
The funny thing about this is some agencies within the WPP AU NZ family have stopped letting their staff use cabcharges.
Instead they get staff to pay for standard business as usual travel costs (client meetings etc) then reimburse them at a later date.
Which if hurts big time if you’re an AE on 45k.
They’re effectively using their staff as a free line of credit for a basic expense of doing business.