OPR announces senior staff changes including the addition of Melissa Cullen and promotion of Dan Young

WPP AUNZ public relations agency, OPR, has hired a new managing partner in Melissa Cullen, and promoted Dan Young to the newly created role of chief digital officer.

Cullen’s new role will see her take the lead on the Microsoft account, whereas Young will be tasked with enhancing the agency’s integrated digital services.

OPR has changed up its leadership structure with new roles for Ben Cooper, Melissa Cullen and Dan Young

Cullen has just finished a two-year stint consulting in strategic communications. Previously, she spent fourteen years as co-founder and managing director of Res Publica, where she worked on brands including Lion, Unilever, Westpac, Jurlique, Priceline and Gatorade.