OPSM launches full campaign following Penny the Pirate’s success in Cannes

Alex Hayes

June 20, 2014 4:12

OPSM is rolling out a full campaign to promote its Penny the Pirate reading book which picked up two Cannes Lions in the Direct category earlier this week and a Silver in Mobile.

A new TVC promotes the campaign, which has seen agency Saatchi & Saatchi create a multi-faceted story book with the character Penny the Pirate, which includes a series of sight exercises for kids to screen their vision in an entertaining way.

The book was 18-months in development, with the agency partnering with the University of Melbourne’s department of optometry and vision sciences and acclaimed author and illustrator Kevin Waldron.

https://www.youtube.com/watch?v=TvkC3r2z9ok

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

Topics

1 COMMENTS

Eda 14 Jul 14

I’m the writer of adult fairy tales for ambitious types looking to make it in Sydney, called 12 Seasons of Growth where I release a new story on the 12th of each month about one of my 12 characters until 12/12/2014. How do I sell this story campaign to a brand? Any clues?

User ID not verified.