OPSM tests public eye sight in new Saatchi & Saatchi outdoor promotion

OPSM is encouraging Australians to have their eyes tested in a new outdoor campaign in Brisbane and Melbourne.

The campaign, created by Saatchi & Saatchi, features seven unique posters, placed on specifically selected Adshel outdoor panels, asking people if they have difficulty seeing the specific features in the local streetscape in their line of vision.

Adshel director of marketing Nicole McInnes said: “One of the strengths of out-of-home is its ability to create localised user experiences. This campaign is unique in its ability to draw attention to eye health, using local landmarks to test the vision of people on-the-go.”