Options grow for CTV advertisers as Samsung Ads enters Australian market
Samsung Ads Australia general manager, Alex Spurzem shares his insights on Samsung Ads, Samsung TV and what next for TV ads in this Q&A with Mumbrella.
What is Samsung Ads and how does it fit in the wider CTV ecosystem?
Samsung Ads is an audience ad platform that offers advertisers and brands first-party data insights from millions of ads-enabled Samsung Smart TVs globally – millions of which are in Australia. Our platform helps advertisers discover viewers’ TV preferences, deliver relevant engagement experiences and measure the impact. It also offers a simple solution to consolidate Advanced TV media buys.
Alex Spurzem, Samsung Ads Australia
Why launch Samsung Ads Australia, and why now?
Samsung Ads is intuitive audience ad platform that delivers Advanced TV advertising solutions. Samsung Ads Australia is headed up by Alex Spurzem who opened the Sydney office in 2020.
