Optus and WSPA target Generation Y in latest save the whales push
Optus is launching the latest phase of its “Give Whales a Voice” campaign, creating a purpose-built sound stage at Sydney’s Martin Place to invite people to voice their opposition to whaling.
As part of the joint initiative between the telco and the World Society for the Protection of Animals, the event will be held on June 7, from 6.30am to 2pm.
Created by M&C Saatchi, the campaign aims to record almost every word in the English language via people visiting the Give Whales A Voice website and the microphones that will be provided at the Sydney event.
WSPA will then take these thousands of voices to the International Whaling Commission (IWC) meeting on June 21 in Morocco to articulate Australians’ opposition to whaling.
The event at Martin Place will aim to target Generation Y following research conducted by WSPA that found this age group is less concerned or passionate about the inhumanity of whaling compared to older generations.
Although almost all Australians surveyed (93 per cent) said they support the cause to protect whales, only 35 per cent of the respondents aged 18-24 are passionate about it and only half (55 per cent) of this age group are concerned about the cruel way whales are being killed.
Monday’s event will be fronted by animal welfare campaigner Sami Lukis, the WSPA ambassador for the “Give Whales a Voice” campaign.
If we give them a voice will they sing that old WWII Vera Lynn fave … Whale Meat Again …
Can I go to this and “voice my opposition” to Optus? For its harpooning of truth in advertising “for scientific purposes”? For its misuse of the term “unlimited” with a hundred exclusion clauses in microscopic, undiscoverable print?
To use whales as mammal-shields to protect a company from scrutiny and criticism is contemptible, and very transparent to all. Optus marketing department, you are only fooling yourselves!