Optus continue to target Telstra despite court ruling

Optus has continued to target Telstra’s coverage with a new ad comparing the percentage of the Australian population Optus’ mobile network reaches to Telstra’s coverage, despite losing a court case over a similar attack ad last month.

Telstra claimed Optus’ campaign misrepresented the network coverage and the ads misled customers into believing Optus and Telstra’s mobile networks covered 98.5 per cent and 99.3 per cent of the Australian landmass respectively.

The new ad, created by M&C Saatchi, has carefully altered the wording, and removed the use of an outline of Australia, to reflect the coverage of the Australian population rather than the Australian landmass.

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