Optus draws on emotions experienced whilst watching sport for FIFA World Cup campaign

Optus Sport has launched a campaign which shows different people reacting to watching the soccer to promote the brand’s partnership with the 2018 FIFA World Cup.

The 30 second commercial, created by Optus’ lead creative agency 72andSunny, shows people from all different countries at work, on the street, in their lounge room and at the pub reacting to the soccer.

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