Optus promote ‘My Plan’ with Halloween-themed campaign

In the lead up to Halloween, Optus has been running a Halloween-themed campaign promoting its ‘My Plan’ mobile plans.

The campaign, managed by M&C Saatchi, Fuel Communications and Starcom, ran across radio, print, social media and online with a supporting PR campaign.

Short videos are being shared across Twitter and Facebook with the description “WARNING! Just like bill shock and spooky excess fees, this video will scare you!”

https://www.youtube.com/watch?v=5k-DArTl5Hc&feature=youtu.be

The videos are also running today only on YouTube, Boom seeding network and mobile Facebook paid ads.

Nathan Rosenberg, head of brand at Optus said: “Optus believes no one should receive a scary bill so Halloween is the perfect time to warn consumers to watch out and make sure the others don’t trick you with spooky excess fees.”

https://www.youtube.com/watch?v=-a-bJD02P_o&feature=youtu.be

The campaign also included sponsorship on Nova 96.9’s breakfast show with Fitzy and Wippa creating dedicated content and hosting a Halloween themed show sponsored by Optus today.

https://www.youtube.com/watch?v=yfrLrAXopr0&feature=youtu.be