Optus promote ‘My Plan’ with Halloween-themed campaign

Miranda Ward

October 31, 2013 4:31

In the lead up to Halloween, Optus has been running a Halloween-themed campaign promoting its ‘My Plan’ mobile plans.

The campaign, managed by M&C Saatchi, Fuel Communications and Starcom, ran across radio, print, social media and online with a supporting PR campaign.

Short videos are being shared across Twitter and Facebook with the description “WARNING! Just like bill shock and spooky excess fees, this video will scare you!”

https://www.youtube.com/watch?v=5k-DArTl5Hc&feature=youtu.be

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.