Optus promote ‘My Plan’ with Halloween-themed campaign

Miranda Ward

October 31, 2013 4:31

In the lead up to Halloween, Optus has been running a Halloween-themed campaign promoting its ‘My Plan’ mobile plans.

The campaign, managed by M&C Saatchi, Fuel Communications and Starcom, ran across radio, print, social media and online with a supporting PR campaign.

Short videos are being shared across Twitter and Facebook with the description “WARNING! Just like bill shock and spooky excess fees, this video will scare you!”

https://www.youtube.com/watch?v=5k-DArTl5Hc&feature=youtu.be

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.