Optus reviewing creative and media agency roster ahead of closed pitch on $49m account
Australia’s second largest telco Optus is reviewing its full agency roster as it readies for a closed tender for media and creative in the coming months, Mumbrella can reveal.
The move puts agencies including M&C Saatchi and Starcom on alert and is understood to stem from Optus’ parent company Singtel’s contractual set-up requiring it to run the rule over its agency arrangements every three years.
It also comes just two months after Vicki Brady was appointed chief marketer at Optus following the departure of Nathan Rosenberg last year. Starcom was appointed in March 2012 while M&C Saatchi retained its place on the creative roster at the same time.
An Optus spokesperson told Mumbrella: “We have commenced a review of our agency roster and will be conducting closed agency tenders over the next few months.”
About time! Would be good to see M&C go to get some good creative thinking in from an agency without slow processes
Considering it’s taken Optus 4 weeks to connect ADSL2 to my business address in Crows Nest NSW, I’d recommend they use their 49 mil on their ‘work’, as opposed to their ‘promotion of their work’.
Agree time for M&C to go very lazy strategy fora long time now