Mumbrella Awards jurors: Independent agencies are ‘surging’ at the moment

The Match Media team after winning their agency of the year award

Last night saw Match Media, which this week sold to holding company Publicis Group, recognised in the media agency and culture categories while The Monkeys won creative agency and TV ad of the year. 

“Independents are surging in the market at the moment for a number of reasons, some of which is that they are in fact independent,” said Cam Carter, founding partner of consultancy Navigare, who was a juror on the creative award jury. 

“They are owned by the very people driving the business. Ownership provides a different motive, a different deep passion – now that is not to say that the CEOs of the major holding companies don’t have that but when you own something it is different.”