Optus says ‘put down your phones’ in artsy new cinema campaign from Droga5
For the love of film, put down your phones
It takes a lot to make a movie, as Optus reminds cinema-goers in its new campaign, imploring them to put down their phones and enjoy the experience.
The clever new campaign, which launched into theatres over the Easter long weekend, plays off the familiar trope of the pre-feature cinema ad, which reminds patrons to switch off their phones.
Usually this direction is given out of respect to others in the theatre, but the Optus films take a different tack, breaking the fourth wall to show the care and craft that goes into creating a movie.
