Optus Sport hikes price, football now a costly luxury for Aussie fanatics
Optus Sport will begin to charge existing mobile and broadband customers for access to English Premier League for the first time come August, as it has also upped its monthly subscription price.
The move comes after the company secured the broadcast rights to the end of the 2027-28 competition last year, after initially winning it in 2015, indicating a major shift in the sports rights market.
Optus Sport aired the 2020 Euros, and is now upping the price for subscribers
This is an ill thought out move from Optus. They will see a lot of churn as customers leave their broadband and mobile in droves.